This project presented a multitude of challenges that I had to overcome. The initial challenge was determining the core issues the users were facing and the brief provided little information on that subject. Utilizing the secondary research, I was able to synthesis my findings and define my problem and goals for this project.

The next challenge I had to define for this project was how to plan out my time and which methodology would aide me with narrowing down the problem and possible solutions that will reflects the goals for this project. To tackle these problems, I proceeded with developing a project and research plan to map my path forward and utilizing personas, how might we’s, solution statements, and user flows from the 5 Stage Design Thinking Model, I further defined the abstract problems into three solutions (Spending, Notification and Unsubscribe) that I would be able to utilize towards building a low fidelity mock-up.

The following big question I needed feedback on was if the solutions in the low fidelity mock-ups solved the overall goals of the project. To test these solutions, I produced a user interview test script and using the low fidelity mock ups I created, I interviewed 4 potential users to test my theories and observe any pain points the users faced while testing the product. The user testing interviews provided key insights on the project that I can carry onto the next phase of design.

The subsequent issue was synthesizing my findings from the user test interviews into high fidelity design solutions for the product. To assist with this problem, I first developed a design system that incorporates my finding from my first user testing interviews. I then incorporated my design system and the other key insights from my first user testing interviews into a high fidelity mock-up that resolved issues from my low fidelity mock-ups.

Prior to launching the product, I wanted to conduct another user prototype test to get a fresh perspective on the app, as well as aid me in finding any mistakes that I might have on the current iteration. I created a new user interview script that focused my research objectives to align with my update findings and tested the high fidelity mock-up with four more new users of the product. The second round of testing generated positive results with a few minor issues that I would be able to make on the next iteration of the high fidelity product.

Overall, this project presented me with a large number of challenges that I had to overcome through the process of this project, I was able to elevate my design thinking, project planning and communication to find a solution that solved the primary problems and goals of the project, for both the user and the business.